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The Chairman of Hong Kong Interior Design Association, Horace Pan won Ten Outstanding Designers Award in 2008. He is the founder of PANORAMA International Ltd and an Associate Professor at the School of Design at The Hong Kong Polytechnic University. He shares with inMAGAZINE his creative idea and experience in interior design.

What do you think of creativity?
There are two levels of creativity. One is for solving problems about the basic and simple functionalities. The other one is advanced creativity. Besides resolving problems, it provides something new for users.

What is interior design?
Interior design is design of environment. Not decoration, or mixing and matching, it is actually about the enhancement of functionality and the aesthetics of a space. It adds and creates value, thus differentiating with other places. Sometimes, interior design can be cultural oriented, expressing the uniqueness of a culture.

What inspires you in the design process?
Inspiration comes from research and experience. First of all I have to study a client’s requirements and the type of project, whereupon I gather information such as market positioning, making it the origin of the design. Then I develop the idea from my personal experience, like travelling, movies and music. Unlike fine art which is an art form developed primarily for aesthetics rather than practical application, interior design is applied art.

What do you want to express through the design?
An experience. In Europe, the concept of “experience design” has risen to fame these days. It turns shopping spaces into a multisensory experience. You not only shop at shopping malls, but also enjoy dinning and have fun with various facilities providing information, cultural and art knowledge. All these make it an exceptional living experience.

What gives you the greatest satisfaction?
Only one family can utilise and enjoy a flat unit when a residential project is completed, whereas the public can enjoy the space in a commercial project. My greatest satisfaction is from the public’s satisfaction, which enables a mountain of people to enjoy and appreciate my design.

TEXT BY CASPER LI
PHOTOGRAPHY BY JUNGLE LEE
King of Comedy - JIM CHIM
Seeing Sounds - KHALIL FONG
THE SECRET GARDEN - CYNTHIA LEE
BRIGHT UP THE CULTURE - Hing Chao
MAN’S BEST FRIEND - GIGI FU
THE DESIGN OF CHILDHOOD - PREDENCE MAK
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